G-Unit 50 Cent Hip Hop clothing and accessories - established in 2003.

In 2003 50 Cent joined with Marc Ecko, the founder and head designer of ecko unltd. to create the G-Unit Clothing Company. It seemed only natural that *ecko unltd. and 50 would come together given both of their creative and unique visions. "It's not new for a rapper or pop artist to launch a clothing line, but what is new is that a design-driven company like [*ecko unltd.] is partnering with an artist to offer the marketing and merchandising", says Marc Ecko about the revolutionary collaboration.

Comprising of G-Unit menswear, kids line, and women's collection the company has sported a variety of denim, tees, fleece, outerwear, hats, and athletic-inspired sportswear which can be frequently seen being worn by 50 Cent, as well as other G-Unit recording artists.